Shooty Troops — The Endless Arcade Shooter is a fun mobile game developed by 804 Game Studios. Pick a character and battle wave after wave of baddies on procedurally created levels.
Localization into 14 languages (in progress, partially published): French, Russian, Ukrainian, Japanese, German, Korean, Italian, Dutch, Portuguese (Portugal), Portuguese (Brazil), Spanish (Spain), Spanish (LA), Chinese (Simpl.), and Chinese (Trad.)
Shooty Troops is a small fast-paced game that doesn’t rely much on text. But because it’s a mobile game the main goal was to translate strings in a concise manner to avoid any cropped text. Also because we knew the client wasn’t planning any extensive localization testing.
Localizing in a concise manner is vital not only for mobile products, but for any UI strings.
Therefore, for any localizer it’s important to internalize and always remember this Golden Localization Rule:
The translation is wrong, if it won’t work in the client’s UI, even if it’s been translated “right” and beautiful
Another tricky thing was localizing character names. For example, this one:
Kbar, a character’s name, is a reference to Ka-Bar, a particular type of a gun. We had to find names for this rifle in our languages and then translate the character’s name in a way that this reference is still there.
Another interesting case was “a tunnel rat” — very easy to miss it, translate literally, and move on… But a seasoned localizer’s eye will not let it slip through. The tunnel rats were American, Australian, and New Zealand soldiers who performed underground search and destroy missions during the Vietnam War.